Custom Team Merch That Builds Pride and Raises Money — Without the Hassle
Open your team’s online store in minutes. FanFuel Locker Room creates a custom merch shop with print-on-demand apparel and fan gear. Sell shirts, hoodies, hats, and more – shipped directly to fans with no upfront costs or inventory. Perfect for youth baseball, soccer, football, basketball, and more.
Why Teams Love Locker Room
- Pro-quality gear with no minimums or bulk ordering
- Perfect for every sport: baseball, soccer, basketball, football, and more
- Sell year-round — not just during a single campaign
- Custom seasonal gear drops (e.g., playoff or championship merch)
- Fundraising happens automatically with every purchase
Here is How FanFuel: Locker Room Works for you
We Set Up Your Store, So You Don’t Have To
Once you sign up, the FanFuel team gets right to work building your team’s custom online store. We create a professional storefront that showcases your team’s name, colors, and logo so your fans know exactly where to shop.
You Pick the Products You Want to Sell
Choose from a wide range of high-quality items — t-shirts, hoodies, hats, bags, and more. Want something special like player name shirts or championship tees? We can add those too.
We Handle All the Design
Don’t have a team logo or branded graphics? No problem. Our designers can help you create logos, slogans, and artwork from scratch — or we’ll take your existing designs and make them shine. Whether you want to collaborate or leave it entirely to us, we’ll make sure your gear looks amazing.
You Promote — And We Help With That, Too
Once your Locker Room is live, you’ll get a unique store link plus marketing tools from our Playbook, including QR flyers, social media posts, and email graphics. Just share them with parents, family, and fans – and watch your sales start rolling in.
No Costs. No Inventory. No Risk.
Setting up your Locker Room can be 100% free, with zero out-of-pocket costs or upfront fees. Your team earns a percentage of every sale, and FanFuel only takes a portion of the profit to cover production and fulfillment. We handle everything else – design, printing, shipping, and customer service – so you can focus on the game.
frequently asked questions
Still have questions? Check out our FAQs to see if we have an answer for you!
It’s completely free! We build your store, design your gear, and set everything up at no charge. You only earn money when fans buy.
FanFuel takes a percentage of every item sold to cover our costs for hosting & facilitating the ecommerce side of things. While everything is flexible based on your team/league’s needs, most organizations can expect to earn at least 50% of all profit on sold items. We’ll show you exact margins before your store launches.
No! FanFuel takes care of everything — from printing to packing to delivery. Your team doesn’t touch a single box.
We give you a custom store link you can share via email, text, social media, and our Playbook flyers. The more people you share it with locally, the more potential funds your team can raise. We also have the ability to promote on our end for some small advertising fees (again, all flexible based on your situation!)
Absolutely. Add new gear, update logos, or run special campaigns for playoffs or events at any time.
Of course! You just let us know what you want and how many. We can set up bulk shipments for your season kick-off or end of year celebrations.
